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Characters of Lotte Confectionary

Character
Year of Production
2018
Content Type
Character
Target Age
all
Product Type
Others
Production Stage
IP
Detailed Genre
Entertainment

Summary

Mallang Cow is the national famous well seling snack! since its launch in 2003. planned to expand the product lines and do more active marketing and development activties.
Pepero is the most representative brand of Lotte Confectionary which has cumulative sales of 1.5 trillion won (Based on 2018 October data). Because of its popularity and reputaion, “Pepero Day”, which is November 11th (11/11: as those numbers look like the snack) was born in Korea to give pepero to loved ones.
Since Kancho launched in 1984, it has been selling over 30 billion won annually and has been loved for 30 years. Through TV commercial, two main chracters of the snack are constacntly exposed. With its cute and varied artworks, we will be making various licensed products that could appeal to those who love this snack.

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