ㅇ Mexico and Brazil Content Market Growth Forecast
- (Mexico) Mexico, the world's 13th largest economy, has a population of more than 100 million and is open to foreign culture as it neighbors
the United States, the world's largest entertainment market. Global Market Briefing September Vol.4 Mexico, KOCCA, 2015 Despite
its considerable distance from Korea, Mexico has 80,000 members of the Korean Wave fan club and is a cultural hub in Latin America's
Spanish-speaking region, so this place can be a bridgehead for its entry into Latin America.
- In Mexico, the TV drama Telenovela is gaining in popularity, so they are more interested in formatting and remaking than direct import. Korean
dramas that value family values allow them to form emotional sympathy with Mexicans.
- (Brazil) Despite the recent economic downturn, Brazil has a high potential for the digital industry, thanks to its population of 200 million people
and being the largest market in Latin America. Brazil's content market is expected to grow at an annual average rate of 10% by 2019, reaching
$ 72.2 billion. Global Market Briefing Brazil, KOCCA, 2016
- In Brazil, Korean wave content is mostly available through paid or free online / mobile videos and online sites. K-pop is the most popular
Korean wave content in Brazil followed by animation, online / mobile games, cartoons, and character goods. A Survey on the Korean Wave of
2018 Overseas, KOFICE, 2018
ㅇ Operate programs that reflect trends in content consumption in Latin America
- As the Korean wave spreads, interest in Korean food, Korean language and culture is growing. In line with these trends, K-Culture Zone is
organized separately, and events such as Korean calligraphy demonstrations, lotus flower making, and Korean food making experiences
are held there.
- PRODUCE 101 Season 2 is airing in Mexico. The lineup was made up of artists who were involved in the TV show, and they made a big contribution
in attracting visitors by connecting fan meetings with K-Pop performances.