Being a “YouTuber” is now ranked as the world’s most promising job. Recently, a job platform conducted a survey of 3,543 adults (both male and female), and more than half of the respondents (63%) said ”yes” to the question, “Do you have any intentions of becoming a YouTuber?” According to the results of the survey, 70.7% of the respondents in their 20s said “yes”; this figure decreased as the age of the respondents increased (of the respondents in their 30s, 60.1% said “yes”; of those in their 40s,45.3% said “yes”; of those in their 50s or over, 45.1% said “yes”). This shows that a majority, or close to a majority, of the people in all age groups were seriously considering becoming a YouTuber.
Yet, ordinary people who wish to start one-person broadcasting face many limitations and difficulties. Even though smartphones can be used to replace filming equipment, it is difficult to edit and revise videos to make them look good. Video editing tools used at broadcasting stations or by professional video editing producers are complicated and difficult to use, and can also be very costly.
Starship Vending-machine, for People Who Dream of Becoming a One-person Broadcaster
The platform PUFF, developed by Starship Vending-machine, helps people dreaming of becoming a one-person broadcaster easily edit videos. PUFF allows users to intuitively revise their videos without using complicated settings or technical terms. Backed by the Korea Creative Content Agency (KOCCA), Starship Vending-machine is also developing a technology to realize multiplex broadcasting for broadcasting stations.
Jeon Soo-young, CEO of Starship Vending-machine, said that the company name represents a world in which high technology is ubiquitous in daily life, much like getting a starship from a vending machine.
CEO Jeon has been involved in the content sector for more than ten years, producing music records and videos and organizing concert festivals. While he was managing a project for the joint production of a cable TV program and a film, he began thinking of how videos and technologies could be combined to create a new platform. Soon after, he began his own business.
The content industry has become increasingly polarized in recent years. Content is divided into high-quality content, produced by specialized productions that invest large amounts of funds and personnel, and content created by small crews or individuals. It is difficult for small-scale personal broadcasters to compete with professional broadcasting companies in terms of content quality.
Starship Vending-machine provides support for the production of high-quality content by individual broadcasters. The company conducts research on visual computing technologies, such as video synthesis, video editing, and special effects, so that ordinary people can quickly and easily create high-quality videos.
Jeon Soo-young, CEO of Starship Vending-machine, said, “When individuals are armed with good weapons (i.e. video editing technology), the technology infrastructure expands across society, and a revenue structure becomes clear, allowing numerous people to participate.” He added, “The increased production of quality contents and greater numbers of success cases creates a virtuous circle, encouraging more people to participate in content production.”