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HAPPY TRUCK

Year of Production
2020
Content Type
Character
Target Age
all
Product Type
Stationaries
Production Stage
IP
Detailed Genre
Entertainment

Summary

Are you okay? I'm a happy truck that doesn't know how to stop.

Happy Trucks are loading up Team Happy and delivering happiness today as well. Team Happy wants to share the energy of happiness with many friends. They will deliver happiness without stopping until their friends are a little happier than now.

Company Profile

LAZY LADY

Character

LAZY LADY

Design studio LAZY LADY was established in 2019 and has collaborated with several clients including the Busan International Film Festival and Marie Claire Korea. With the launch of the Happy Truck in 2020, we are presenting our work with the motto of a brightens up its surroundings. In October 2023, it launched licensing products at 41 branches of LOFT in Japan, attracting a lot of attention from overseas as well. In February 2024, we published a picture book "Breakfast is a Must " and will continue to publish a series of picture books featuring the adventures of Happy Truck.

Happy Truck pays attention to all the things you feel happy about. We are making various contents and lifestyle products inspired by what makes us happy in our daily lives. We draw stories closer to our daily lives so that we can clearly sense the moments when we feel happy. We believe that moments of joy come together to make happiness solid.

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