City of Eternal 7 Days 2018 Launching Campaign

  • Genre Game
  • Content Type RPG
  • Client Volume Less than 100MB
  • Art 2D
  • Service Step
  • Target Age All

Description

Using CATV, OOH, and digital media, the public is informed of the game's launching news. The campaign is conducting user contact at various places, especially targeting ACG users (animation, comic, game).
The game mainly features "square frame" and 7days. Based on that, it is creatively designed to communicate the game's unique worldview and game styles.
It ranked 3rd in game popularity and 5th in sales within a week of launching. And It still remains one of the top 10 rankings in sales.