Description
It is a startup that develops and operates a couple diary app using the cute character 'Jellymon'. It helps couples record their emotions and memories by incorporating gamification elements such as one 'piece of memory' question every day, digital letter function, and room decoration. In addition, based on the expansion of our own IP, we are opening up new possibilities for K content by collaborating with various fields such as goods production, webtoons, and offline events.
1. Operation of the couple diary app 'Jellymong'
- Launched on the iOS and Android markets, the user base is steadily expanding, and it is receiving a positive response from couples with unique gamification elements such as one question a day (fragment of memory), room decoration, and mailbox.
- In particular, the proportion of users who use Gomsin and long-distance couples is high, and customer loyalty and revisit rates remain stable.
2. IP expansion and content collaboration
- We are promoting the release of goods (stickers, postcards, stationery, etc.) and emoticons using Jellymont characters, and are expanding brand awareness and fandom through participation in offline fairs (Seoul Illustration Fair, etc.).
- We are collaborating with webtoon and Instagram artists to produce story content in the form of comics, and are conducting viral marketing through social media channels.
Company Information
3ALabs Inc. develops and operates a couple diary app using the cute character ‘Jellymong’, and is a startup that helps couples record emotions and memories between couples by incorporating gamification elements such as one daily “memory fragment” question, digital letter function, and room decoration. In addition, based on the expansion of our own IP, we are collaborating with various fields such as goods production, webtoons, and offline events, opening up new possibilities for K-content.
Main Business
August 24: Launch of domestic service (App Store/Google Play)
January 25: Cumulative number of subscribers reached 20,000
February 25: Launch of Japanese service (App Store/Google Play)
March 25: Global service launch scheduled (App Store/Google Play)