Company Information
‘Sumbi Island’
Sumbi from Sumbi Island was named after the Korean word ‘Sumbi’ derived from the Korean word for ‘dive’. Furthermore, Sumbi is also related to Sumbisori, the sound that female divers make when taking a deep breath after diving in the sea.
Sumbi Island’s ambition is to spread the culture and knowledge of female divers across the world by creating and sharing a friendly, cute and relatable character that will be able to touch the hearts of new audiences far and wide.
We believe that our character should not only represent the image of female divers but also facilitate the spreading of their culture and’s significance to Jeju’s history. We started our business with tourism souvenirs and now we would like to increase our reach by expanding our business area through more diverse channels, products and services.
Category & Business Type
Character
Category : License/Manufacturer
Business Type : Product Distribution
Main Business
Jeju Haenyeo content planning, souvenir production and distribution, design, education and experience
History
2023
Development of GANGCHI character /Development of Jeju Provincial Office of Education souvenirs/ Development of Jeju Island school experience activity souvenirs
2022
Export of female diver character products to the U.S. and Japan
2020
Won the competition of Jeju Island Tourism souvenir/ 1 trademark registration certificate and 10 copyrights registered
2018
Developed and released ‘Hand cream’ which is made of vitex fruit, for the first time in the world
2017
Won the competition of Jeju Island Tourism souvenir Opened the 2nd Sumbi Island ‘Weoljung-ri’ branch Switched ‘Sumbi island to a corporate company
2016
Won the competition of Jeju Island Tourism souvenir
2015
Registered trademark and design Launched in the museum of women divers
2014
Selected as a souvenir for the national sports festival and supplied them
2013
Established Sumbi Island Opened the flagship store on the 'lijungsep street'