Description
Little Crack features lovable characters with quirky traits that break the mold—
like Willy, a giraffe with a short neck; Hopee, a zebra with no stripes; Chubby-Tahchee, a chubby, vegan cheetah; Crock, a bluebird who can’t fly; Walla-B, a shy wallaby often mistaken for a kangaroo; and Jack, an imaginative little dreamer.
We share their stories primarily through Instagram, offering slice-of-life content, relatable narratives, and heartfelt interactions. Our goal is to deliver emotional depth and adorable humor that resonates with young adults in their 20s and 30s navigating today’s fast-paced world.
Company Information
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Crackers Studio
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Main Products
6 Characters Stories, Herbal Tea (Mari Chamomile & Rose Hibiscus), Keyboard Keychain, Postcards etc
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Main Markets
INDONESIA
MALAYSIA
SINGAPORE
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Employees Total
2
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Established
2024
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Website
Visit Website
?? About Crackers Studio
Crackers Studio shares messages of inclusivity and respect for diversity through cozy illustrations, heartwarming stories, and uniquely charming character content.
Rooted in the belief that “being different is not wrong,” we created the character brand [Little Crack], which playfully celebrates individuality free from societal standards. Through these delightful characters, we aim to bring healing, comfort, and courage to everyone—in a fun and relatable way.
?? Little Crack – Special Stories of Uniquely Weird Friends
Little Crack features lovable characters with quirky traits that break the mold—
like Willy, a giraffe with a short neck; Hopee, a zebra with no stripes; Chubby-Tahchee, a chubby, vegan cheetah; Crock, a bluebird who can’t fly; Walla-B, a shy wallaby often mistaken for a kangaroo; and Jack, an imaginative little dreamer.
We share their stories primarily through Instagram, offering slice-of-life content, relatable narratives, and heartfelt interactions. Our goal is to deliver emotional depth and adorable humor that resonates with young adults in their 20s and 30s navigating today’s fast-paced world.
?? OUR WORKS
Crackers Studio develops a wide range of online and offline content, products, and services based on the Little Crack IP, including:
Content Creation
– Webcomics, illustrations, animations, and storytelling content
Merchandise Development & Sales
– From cute everyday goods to signature character items
IP Licensing & Brand Collaborations
Social Impact Projects
– Such as developing accessible products for people with visual impairments
Fair & Pop-Up Store Operations
Design Services
– Branding, character design, and more
Main Business
1) Content Creation
We create heartfelt and healing content based on the Little Crack characters, including:
– CrackToon: emotional webcomics that bring comfort through stories of the Little Crack friends
– Willy’s Worry Clinic: a heartfelt advice series that visualizes real-life worries shared by fans
– Emotionally-driven illustrations with warm and cozy vibes
2) Products & Merchandise (MD)
We design and sell over 15 different character-based products and goods, including:
– Little Crack Herb Tea, keycap keyrings, postcards, stickers, posters, diatomite coasters, marigold seed kits, and more
3) B2B Collaborations
We’ve partnered with companies and institutions such as SK E&S, Tiarum, mobile game "Raising an Exam Student", and Hanyang University to bring storytelling, charm, and fun to their brands—creating win-win collaborations across 10+ projects.
4) Social Impact Projects
We develop barrier-free character goods and products designed to be accessible and enjoyable for people with visual impairments—expanding the reach of visual design and IP content in inclusive ways.
5) Fairs & Pop-Up Stores
We’ve hosted over 10 pop-up stores, fairs, and exhibitions—including a standalone pop-up in Yeonnam-dong (Mapo-gu, Seoul), and product placement at Arc & Book bookstore—creating immersive offline experiences around our brand.