Description
MBC TV Show The Masked Singer is the music variety show program that shows off the casts' singing ability without any information(their ages, jobs and name). The company has made total 650 characters in 165 episodes since the first broadcast in April, 2015.
The company graphically expressed the casts wearing masks as the characters of 'The Masked Singer'. Characters are designed as simple lines and forms to be easy to merchandise, by emphasizing on showy colors.
Company Information
MASS C·G is a integrated design company that offers Brand, Character and Installation design services. Since the establishment in 2004, the company led the industry of public institution and local government designs. The company features the most skilled manpower in Korea, including the character team that has designed the 2018 Pyeongchang Winter Olympics·Paralympics mascots recently.
There are new phenomena emerging in the design business such as fragmentation, specialization, and fusion.
Category & Business Type
Character
Category : Licensor, License/Manufacturer
Business Type : License Deals, Product Distribution
Main Business
1. Powerful Brand in Market
2. Character delivering familiarity
3. Installation as meaningful spaces
4. Consulting making value of people
5. PR/Marketing giving products wings
6. Strategic research Institute building up strategic power
7. Storytelling communicating through stroys