Description
Scarred by relentless school bullying, Kim Jinwoo struggles with shattered self-esteem and clings to one dream: success and revenge. But everything falls apart when he discovers that the owner of his part-time job is none other than Jang An-cheol, the notorious bully who tormented him in the past. Enraged by the mockery, Jinwoo lashes out recklessly and hits rock bottom.
Then, the impossible happens: the soul of 21-year-old An-cheol suddenly awakens inside 18-year-old Jinwoo’s body. Bound by Jinwoo’s curse, An-cheol must rewrite four key events that ruined Jinwoo’s future and, in doing so, confront the monstrous boy he once was.
Company Information
The Grimm Entertainment is a webtoon production company founded by Tae-jun Pak, the creator of Lookism, and has grown into a grobal entertainment company based on years of creative and production expertise.
With a unique CP(Chief Producer) system led by top-tier creators including Tae-jun Pak, Soong-nyoong, and Byeongjang, the company develops original IPs and expands them across various formats such as YouTube, merchandise, animation and pop-up stores. This multi-platform strategy has proven the company’s strong business model and its potential for continued growth in the content industry.
Category & Business Type
Cartoon
Category : Internet/Mobile Cartoon Content Production & Provision (CP)
Business Type : Business of Original Work (Secondary Content), Overseas Distribution (Online), Overseas Distribution (Offline/Publication), Co-Production/Collaboration, Investment Attraction
Animation
Category : Producer
Business Type : Co-Production/Collaboration, Licensing
Main Business
1. Webtoon Production
The Grimm Entertainment has consistently produced a wide range of webtoon, including the flagship hit Lookism. These works span multiple genres and are serialized across major platforms such as Naver Webtoon (Korea), LINE Manga (Japan), and WEBTOON (global), currently available in 9 languages. Many titles maintain top rankings on their respective platforms.
2. Merchandise & Pop-up Store
Through its in-house brand 'ArchiveP', the company handles the design, production and distribution on merchandise, the categories have expanded to include stationery, lifestyle goods, fashion items, and the items for exhibition. Also, the company actively participates in major venues such as department stores and international webtoon festivals with these items, recording strong visitor turnout and sales.
3. Live-Action & Animation
The company actively adapts its IPs into both live-action and animated formats, with notable examples including 'Lookism', a Netflix Original Animation, and 'Viral Hit', both of which have gained international attention.