Description
“The Incognito Princess” delivers a fresh twist on the reincarnation romance genre with its unique “otaku princess + incognito fangirl” concept. After dying in the real world, the heroine awakens as Agnes Saint—the villainess fated to destroy her beloved character, Kyle Gray. Determined to change his tragic ending, she conceals her true feelings while secretly rewriting fate. The result is a witty, emotional, and suspenseful narrative that captivates readers worldwide.
Since launching on Piccoma Japan in May 2024, the series has earned over KRW 220 million and expanded across China, North America, Southeast Asia, and Europe, achieving 74.9M views in China, 7.06M in North America, and 1.2M in Indonesia. Domestically, the webtoon has surpassed 12.3M views and the web novel 10.3M views, with total revenue exceeding KRW 620 million (as of June 2025).
With its distinct characters and fandom-driven storytelling, the IP is ideally suited for cross-media expansion into animation, live-action drama, merchandise, and games. Combining heartfelt romance, sharp humor, and strong global resonance, “The Incognito Princess” stands out as a versatile property with long-term franchise potential.
Company Information
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Category
Cartoon
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Main Products
producing webtoons and web novels.
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Main Markets
KOREA, REPUBLIC OF
JAPAN
UNITED STATES
THAILAND
CHINA
TAIWAN, PROVINCE OF CHINA
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Employees Total
26
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Established
2020
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Website
Visit Website
StoryZAK is a global content studio specializing in the creation, distribution, and commercialization of competitive story IPs, focusing on web novels and webtoons.
Leveraging Daewon Media Group’s IP network and strong partnerships with major domestic and international platforms, we produce diverse works across genres through dual-content projects with top-tier authors, original IP development, and novel-to-comic adaptations.
Our titles have successfully launched in Japan, North America, and Europe, with active expansion into animation, games, merchandise, and other cross-media ventures—realizing our vision to “create the best stories and deliver joyful, meaningful content experiences worldwide.”
Create the Best Stories!
StoryZAK.
Category & Business Type
Cartoon
Category : Cartoon Publisher, Internet/Mobile Cartoon Content Production & Provision (CP)
Business Type : Business of Original Work (Secondary Content), Overseas Distribution (Online), Overseas Distribution (Offline/Publication), Investment Attraction
Main Business
webtoons and web novels.
2021 : Established Sherpa Studio, a joint venture with Kakao Piccoma in Japan / Launched and began distribution of women’s web novel label “Damso”
2022 : Began domestic distribution of in-house produced webtoons / Established Male-Oriented Web Novel Team
2023 : Operated 1st Storytelling Global Campus with KakaoPage × StoryZAK / Launched web novels “Subscribed to GodTube” (15.12M views) and “The Incognito Princess” (10.38M views)
2024 : Operated 2nd & 3rd Storytelling Global Campus / Launched webtoon “The Princess Who Pretends” (12.8M views)
2025 : Scheduled simultaneous launch on Naver Webtoon (Wednesday serialization) of “Divine Beast Kindergarten” as both web novel & webtoon (Rating: 9.64, Subscribers: 93,723) / Launch of BL webtoons “Seven Colors, Eight Colors” (Top 3 sales on Bomtoon) and “THE CELL”