K-Content News

Concerts and exhibitions taking place
in Metaverse broaden boundaries of arts and culture

It's a virtual exhibition.
But my avatar dressed in whatever clothes I want can walk around every corner of the exhibition, and it feels like I am actually there.
The metaverse -- an online virtual universe where people can meet, is no longer a distant concept of the future.
It is already becoming part of people's lives, and the arts and culture sector is using the technology to broaden the boundaries of people's cultural experiences.
One of them is Asia’s largest urban art fair “Urban Break 2021”, which took place this August at COEX. It used 'ifland' -- SK Telecom's metaverse platform -- as a virtual spot to present artists' works.

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"Paintings on a white wall in a quiet place are what we usually think of for an exhibition. But the 'Urban Break' art fair aims to be noisy and bustling, and in the metaverse it can be like that."

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"In the real world, an exhibition is usually a quiet place. But in the metaverse,. I can enjoy the exhibition in my own unique way I can even dance while enjoying the paintings."

Governmental organizations too are following the trend.
The Korean Culture and Information Service has come up with a "Korea World" exhibition in the metaverse.

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"COVID-19 has made non-contact very common, and amid such a situation where we cannot be in physical contact with each other, we have tried using the new metaverse platform to let more global youngsters get to know about South Korea through Hallyu content on it."

Every year, thousands of foreigners participate in a global contest to come up with content that shows their affection toward South Korea, and around one-hundred-40 of those are displayed at "Korea World."
K-pop concerts aren't missing out either.
Recently, K-pop superstars like aespa, key from SHINEE and Boa performed to the backdrop of virtually-recreated Korean tourists spots through Zepeto.
Aespa performed at a virtually-created central Seoul, while other artists staged their shows at charming cities such as Yangyang and Gangneung.
With more attention on K-culture than ever, cultural events are evolving so people can enjoy them wherever they are in the world.
Kim Bo-kyoung, Arirang News.