K-Content News
- October 07, 2020
Online forum “Talking about Contents after COVID-19”
Online forum Talking about “contents” after COVID-19
#it’sokaydespitecoronavirus #crisis #change #chance #contactless #newnormal #contentdoesn’tsetin
2020.7.21.(Tuesday) 14:00~16:30
Live coverage by KCCA’s official YouTube channel
(www.youtube.com/user/KoreanContent)
Part 1: Presentations and content industry briefing forum
Part 1 began with a presentation titled “Opportunities and challenges of the content industry after COVID-19” by Lee Yang-hwan, director of the policy division at KOCCA. “The coronavirus situation is causing the worst recession ever since the Great Depression, and the critical phase is underway while its impact is in full swing throughout the economy,” Lee said. The data he suggested also showed that sales of the content industry would pick up slightly as of the end of June, but the economy is showing a downward curve continuously. If this trend persists through the end of the year, sales would record negative growth, and exports and employment would also decline. Speaking about the expansion of policy loans, support for realistic contents, and push for the new Korean wave as the three innovative strategies of the content industry, Lee cited the need to improve the tax system in such a way as to reflect the characteristics of the content industry, shying away from manufacturing and IT-centered support, and create a fair distribution environment to rectify profit distribution and unreasonable contractual practices and expand R&D. Touching on the Korean New Deal, he also stressed the need to secure economic dynamism and sustainability through the acceleration of the digital economy and low-carbon green growth, raise economic resilience by strengthening the social safety net of employment, and realize people-first values through all-embracing investments in humans. “The content industry affects people’s quality of life and the national image greatly, aside from being our future growth engine, and stands at the crossroads of improving its industrial quality,” Lee said in conclusion.
Director Kim Hyeon-su of CJ ENM followed with a business briefing. Under the theme “globalization of K-lifestyle,” Kim spoke about the success factors of “2020 K:CONTACT” like the lifestyle collaboration of K-pop artists and influencers and online fan meetings using digital content and AR techniques and concluded that “the future of KCON lies in contactless.”
In his business briefing, the last program of Part 1, Manager Kim Yong-u of Google Korea exemplified “Dalgona Coffee” and suggested that “the principal agent of distribution and consumption is contents.”
Part 2: comprehensive discussions
Part 2, comprehensive discussions, took place soon after. The debate, emceed by Prof. Bae Jin-a of the department of imaging at Kongju National University, was attended by Director Kim Hyeon-su of CJ ENM, Manager Kim Yong-u of Google Korea, Director Nam Yeong-seon of PUBG, Chief PD Seo Hyeon-cheol of Lezhin Entertainment, Team Leader Im Seok-bong of JTBC, and Department Head Jo Dong-chun of SM Entertainment, who talked with Lee Hae-don, head of the culture and sports ministry’s division of culture and industry policy, and KOCCA’s Lee Yang-hwan on the various solutions and prospects related to the COVID-19 health crisis.