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2020 CHARACTER INDUSTRY WHITE PAPER
- March 22, 2021
- 2020 CHARACTER INDUSTRY WHITE PAPER.pdf
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2020 CHARACTER INDUSTRY WHITE PAPER
Summary
- Part 1. Character User Trends
- 1) Research Design
- 2) Character Content Use Frequency in the Past Year
- 3) Most Preferred Character
- 4) Reasons for Character Preference
- 5) Channel for Initial Awareness of the Character
- 6) Purchase Trends of Character Goods in a Year
- 7) User Experience (Purchase) of Mobile Character Products
- 8) Mobile Character Products Use(Purchase) Frequency in the Past Year
- 9) Influence of Characters on Purchasing Products
- 10) Influence of a Product’s Originality on Purchasing Decision
- 11) Character Content Consumption Level
- Part 2. Support Programs for Character
- 1) TIncreasing Production Capabilities
- 2) Support Programs for Distribution
Introduction
The subjects of this research are Koreans between the ages of 3 and 59, residing in Korea, and have been exposed to character content in the past year. By setting 1,160,000 research panels nationwide as its sample framework, the research, which is based on the July 2020 resident registration population statistics data provided by the National Statistical Office. This research carried out by sending an online survey email according to the population component ratio sorted by region, gender, and age. The research was conducted once a year, and the response standard period was from August 2019 to August 2020 (last 1 year), unless stated otherwise. Data collection was completed through an online survey sent from August 3 to 26, 2020. - Part 1. Character User Trends
※ Please check the attached file for the detail.
