K-Content News
2020 ANIMATION INDUSTRY WHITE PAPER
- March 26, 2021
- 2020 ANIMATION INDUSTRY WHITE PAPER.pdf
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2020 ANIMATION INDUSTRY WHITE PAPER
Summary
- Part 1. Animation User Trends
- 1) Research Design
- 2) Frequency of Use of Animation Contents in the Past Year
- 3) Media Used for Viewing Animation in the Past Year
- 4) Regularly Watched Animation Genres
- 5) Selection Criteria When Using Animation
- 6) Animation-Related Information Acquition Paths for the Users
- 7) TV Animation Viewing Method
- 8) Paid Experience in Using TV Animation Viewing Media
- 9) Preferred Viewing Type for Theatrical Animation
- 10) Dubbing/Subtitle Preference for Theatrical Animation
- 11) Viewing Frequency of Animation on Smart Devices in the Past Year
- 12) Smart Device Mainly Used for Viewing Animation
- 13) Payable Amount for Animation Contents
- Part 2. Support Programs for Animation
- 1) Support Programs for Increasing Production Capability
- 2) Support Programs for Distribution
Introduction
The subjects of this research include Koreans between the ages of 3 to 59, living in Korea, and have been exposed to animation content in the past year.
The sample framework consisted of 1,160,000 research panels that were set up nationwide. The research was carried out according to the population component ratio, which was sorted by region, gender, and age, based on the July 2020 Resident Registratoin Population Statistics Data provided by the National Statistical Office.
The research is conducted once a year, in cases where there were no separate mentions concerning content use research, the response standard covered the period from August 2019 to August 2020 (the previous year). Data collection began from August 6 to 28, 2020 by an online research method. - Part 1. Animation User Trends
※ Please check the attached file for the detail.
