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2020 CARTOON INDUSTRY WHITE PAPER
- March 26, 2021
- 2020 CARTOON INDUSTRY WHITE PAPER.pdf
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2020 CARTOON INDUSTRY WHITE PAPER
Summary
- Part 1. Overview of the Cartoon User Research
- 1) Objective of the Research
- 2) Research System
- Part 2. The Cartoon User Research Results
- 1) Use Status of Cartoons
- 2) Status of Use of Digital Cartoons
- 3) Status of Use of Paper Cartoons
- Part 3. TCartoon Industry Support Status in 2019
- 1) Reinforcing Production Capabilities
- 2) Distribution Support
Introduction
This research included the overall cartoon usage behavior and the perception of citizens aged 10 to 59 years old from 2019 to 2020, and examined the usage of cartoons via diverse media regarding digital cartoon (e.g., webtoon, scanned comics, etc.), as well as paper (published) cartoons and cartoon-related perceptions. To this end, this research measured the level, frequency, and different medium used when Koreans consume cartoons. The objective of this research is to provide key inputs for the establishment of rational policies for cartoon content users and industries. Moreover. this research is to enhance the development, production, and marketing activities in the cartoon industry. - Part 1. Overview of the Cartoon User Research
※ Please check the attached file for the detail.
