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K-pop singer and actress Jun Hyo-seong selected as honorary hanbok ambassador for 2021
- August 02, 2021
K-pop singer and actress Jun Hyo-seong selected
as honorary hanbok ambassador for 2021
Updated: 2021-07-29 17:04:21 KST
The Ministry of Culture, Sports and Tourism has appointed K-pop singer and actress Jun Hyo-seong as this year's honorary ambassador for traditional Korean clothing, hanbok.
As hanbok ambassador, Jun will be wearing traditional Korean clothing when she appears at public events, and will be promoting the tradition on social media at home and abroad.
The ministry said it hopes her appointment will raise awareness that hanbok is not just for special occasions but something to wear in daily life.
Jun is known for her love for hanbok, frequently posting herself wearing it on social media, and also having appeared in an ad in New York's Times Square to celebrate Korea's Independence Movement Day in March.
As hanbok ambassador, Jun will be wearing traditional Korean clothing when she appears at public events, and will be promoting the tradition on social media at home and abroad.
The ministry said it hopes her appointment will raise awareness that hanbok is not just for special occasions but something to wear in daily life.
Jun is known for her love for hanbok, frequently posting herself wearing it on social media, and also having appeared in an ad in New York's Times Square to celebrate Korea's Independence Movement Day in March.
Reporter : claudiakim@arirang.com
