K-Content News
KOCCA to offer support for exporting media content
- August 09, 2021
KOCCA to offer support for exporting media content
Updated : 2021-07-20 09:28
By Lee Gyu-lee
The Korea Creative Content Agency (KOCCA) will initiate a program to support local media companies seeking to export their content overseas.
The state-run agency announced on Monday that it will be recruiting potential participants for the program until July 29.
"The COVID-19 pandemic has facilitated the digitization of business, so we have come up with these export support programs to help media companies respond to their changing needs through contactless approaches," said Park Seung-ryong, head of the global business division at KOCCA.
The program will consist of three sub-programs: consulting, an online promotion seminar and a business-matching conference. The participating companies will be offered in-depth consulting to build a strategy to target foreign markets and assist in promoting their content through localized marketing, specific to the targeted market. They will also be given chances for business matching with potential buyers.
The online promotion seminar intends to expand channels for local companies to reach and distribute their products in overseas markets by providing platforms other than traditional distribution channels, including e-commerce.
One of the sub-programs, "ON:Hallyu Festival," will provide a platform for participating companies to introduce their content to potential buyers and interact with them online. The festival, which was also held online last year, invited 79 local companies and 137 buyers from 14 countries, attaining $1.3 million worth of export contracts.
This year's festival is scheduled to be held in November and will also include special sessions co-organized by the state-run Korea Trade-Investment Promotion Agency (KOTRA).
Local content companies are eligible to apply for individual sub-programs or for all three together. Application instructions and forms can be found on KOCCA's official website.
The Korea Creative Content Agency (KOCCA) will initiate a program to support local media companies seeking to export their content overseas.
The state-run agency announced on Monday that it will be recruiting potential participants for the program until July 29.
"The COVID-19 pandemic has facilitated the digitization of business, so we have come up with these export support programs to help media companies respond to their changing needs through contactless approaches," said Park Seung-ryong, head of the global business division at KOCCA.
The program will consist of three sub-programs: consulting, an online promotion seminar and a business-matching conference. The participating companies will be offered in-depth consulting to build a strategy to target foreign markets and assist in promoting their content through localized marketing, specific to the targeted market. They will also be given chances for business matching with potential buyers.
The online promotion seminar intends to expand channels for local companies to reach and distribute their products in overseas markets by providing platforms other than traditional distribution channels, including e-commerce.
One of the sub-programs, "ON:Hallyu Festival," will provide a platform for participating companies to introduce their content to potential buyers and interact with them online. The festival, which was also held online last year, invited 79 local companies and 137 buyers from 14 countries, attaining $1.3 million worth of export contracts.
This year's festival is scheduled to be held in November and will also include special sessions co-organized by the state-run Korea Trade-Investment Promotion Agency (KOTRA).
Local content companies are eligible to apply for individual sub-programs or for all three together. Application instructions and forms can be found on KOCCA's official website.
Reporter : gyulee@koreatimes.co.kr
