K-Content News

Bebefinn’s Holiday Takeover: Pinkfong Expands Global Kids IP on Netflix

This article demonstrates how a Korean kids IP evolves into a scalable global franchise by leveraging

Netflix’s seasonal programming, multi-format storytelling, and universe expansion— offering a strong

reference model for family-oriented content exports.

♦  Netflix as a Global Holiday Launchpad

      • The Pinkfong Company is rolling out consecutive Bebefinn releases on Netflix to capture Christmas and

          winter break family viewing demand

      • Bebefinn Playtime Season 2 launches December 22 in 190 countries, following Season 1’s explosive

          response with #1 rankings in 9 countries

♦  Stronger Narrative & Musical Positioning

      • Season 2 features siblings Bora and Brody as protagonists, expanding storyline with strengthened

          play-based family musical concept

      • The franchise reinforces its appeal as “generation-integrating” co-viewing content for entire families,

          not just short-form programming for toddlers alone

♦  Feature Film + Interactive Format Expansion

      • Bebefinn the Movie premieres exclusively on Netflix Korea on December 24 after drawing 220,000 theatrical

          viewers and earning a 97% CGV Golden Egg score

      • The film expands the Pinkfong Universe with Pinkfong and Baby Shark crossovers, adopting interactive

          movie format and featuring 15 Broadway-style OST tracks

♦  Proof of Global IP Scalability

      • Bebefinn Original Series became the first Korean animation to rank #1 on Netflix in 11 countries

          including the U.S., with 25-country Top 10 performance

      • The franchise exceeds 45 billion YouTube views, while “Bebefinn Mother Goose Pad” ranked #1 on

          Amazon Japan's musical toys/piano keyboards category

Source

Dailian (2025.12.22)

https://www.dailian.co.kr/news/view/1589087