K-Content News

Beeglu Turns Short Dramas into AI Animation: Testing Multi-Format IP Strategy

This article matters because it showcases how a short-drama platform is using AI to expand proven IP

into animation—signaling a cost-efficient, scalable content model highly relevant for global buyers

exploring multi-format IP strategies.

♦  AI-Driven Expansion of Short-Drama IP

      • Spoonlabs’ short-drama platform Beeglu launched Boyfriend-Finding Project – Kiss with Five Men,

          an AI-based 20-episode short-form animation

      • The project converts an existing live-action short-drama IP into animation format, marking Beeglu’s

          first full AI animation release

♦  Proven Japanese IP as a Low-Risk Entry Point

      • The title originates from a Japanese original IP already validated through liveaction production,

          with story and characters pre-tested

      • Romance-fantasy and school genres were strategically chosen for their compatibility with animation’s

          visual exaggeration and fantasy elements

♦  AI-Enabled “Cell Animation Acting”

      • AI technology was applied to naturally implement unique cartoon expressions and character movements,

          realizing “cell animation acting”

      • The animated format enables fantasy settings, visual-centric character depiction, and emotionally

          heightened direction difficult to achieve in live-action

♦  One Source, Multi-Use Strategy in Motion

      • Starting with this release, Beeglu will internalize AI animation production capabilities while expanding

         single IPs across live-action and animation formats

      • CEO stated AI confirmed production possibilities by combining webtoon imagination with short

          drama’s fast tempo

Source

The Asia Business Daily (2025.12.23)

https://view.asiae.co.kr/article/2025122310463497064