K-Content News
Korean cultural content gaining popularity despite pandemic
- September 03, 2021 | Music
Korean cultural content gaining popularity despite pandemic
Updated: 2021-09-02 06:55:33 KST
You could say Korean culture is immune to COVID-19. In K-pop, BTS topped the charts this summer with "Butter". The hit song has had the longest run at the top of the Billboard charts of any song this year. Korean movies like "Alive" and "Space Sweepers" became the most watched shows around the world on Netflix soon after their release.
In an annual report released by the Korean Foundation for International Cultural Exchange, South Korea saw its total exports of Korean cultural content goods jump up by more than 10 percent, despite the pandemic.
The main researcher said the surge was largely due to video content like Korean dramas, variety shows and games.
"Thanks to a lot of K-content being exposed through OTT platforms, they were able to gain popularity. So Korean games and video content actually benefited from more people consuming content at home during the pandemic."
The "2021 Global Hallyu Trends" report was compiled after surveying 8,500 consumers from 18 countries.
"I came to the 12th Culture Communication Forum to find out what exactly makes K-content so appealing. Held every year since 2010, the forum brings together foreign journalists, communication experts and ambassadors to discuss the power of culture."
Those at the forum said Korean cultural content stands out due to its unique characteristics.
"Dramas you watch, the movies you watch, the songs you hear there is always a message related to life. This is what happens in real life. So people are interestedThat's why you can attract people to watch it. It's real."
K-pop in particular projects very positive values. It projects happiness, love, brotherhood. In one word, it projects some kind of utopia that strikes a chord in millions of youngsters and teenagers all around the world.
Throughout the forum, experts said that culture is like the string that brings countries together and South Korea's thread is reaching further. Shin Ye-eun, Arirang News.
In an annual report released by the Korean Foundation for International Cultural Exchange, South Korea saw its total exports of Korean cultural content goods jump up by more than 10 percent, despite the pandemic.
The main researcher said the surge was largely due to video content like Korean dramas, variety shows and games.
"Thanks to a lot of K-content being exposed through OTT platforms, they were able to gain popularity. So Korean games and video content actually benefited from more people consuming content at home during the pandemic."
The "2021 Global Hallyu Trends" report was compiled after surveying 8,500 consumers from 18 countries.
"I came to the 12th Culture Communication Forum to find out what exactly makes K-content so appealing. Held every year since 2010, the forum brings together foreign journalists, communication experts and ambassadors to discuss the power of culture."
Those at the forum said Korean cultural content stands out due to its unique characteristics.
"Dramas you watch, the movies you watch, the songs you hear there is always a message related to life. This is what happens in real life. So people are interestedThat's why you can attract people to watch it. It's real."
K-pop in particular projects very positive values. It projects happiness, love, brotherhood. In one word, it projects some kind of utopia that strikes a chord in millions of youngsters and teenagers all around the world.
Throughout the forum, experts said that culture is like the string that brings countries together and South Korea's thread is reaching further. Shin Ye-eun, Arirang News.
Reporter : graceshin@arirang.com
