K-Content News

A customer visiting a hair salon is brought in front of a screen which shows him a handful of hairstyles to choose from and how he might look with each of them. Since its implementation, augmented reality technology has been extremely beneficial for consumers who want to try before they buy. "I really like my new hairstyle since I could see how it would look on me before I even got my hair cut." "People are fascinated to see the before-and-after shots. It's been a real plus factor for us." AR technology is also being used by eyeglasses stores. The screen allows customers to see how certain frames might look without even needing to try them on. The technology has endless possibilities it even allows pet owners to decide what clothes they want to buy for their dogs. Eateries now have electric menu boards that show images of the food they serve. Without visiting a shopping mall, people can check out an item they'd like to buy beforehand and from all different angles. "It felt like I was checking in out in real life. I liked it because I could thoroughly check its texture, color, and what it looks like underneath." With AR technology expected to expand further over time, industry insiders believe it will benefit the local economy particularly if the pandemic is expected prolong. Cho Sung-min, Arirang News.