Issue Focus

Naver Webtoon is making significant advancements in the global market by discovering local writers and engaging in localized production efforts. This strategic shift is designed to better cater to regional tastes, exemplified by the recent successes of series like 'Mafia Nanny' and 'Our Secret Marriage.'
'Mafia Nanny' was specifically created for the North American market, with the project being coordinated by Naver Webtoon's headquarters in Korea. The series features familiar elements to Western audiences, such as elite nannies and mafia families, leading to over 80 million cumulative views in English-speaking regions. It has since been translated into multiple languages, including French, Spanish, and Korean.
Similarly, 'Our Secret Marriage' was crafted for Indonesian readers by integrating the local cultural context. The storyline, which centers around the theme of "marriage before romance," aligns with the conservative values prevalent in Indonesian culture. This approach highlights Naver Webtoon's broader strategy of producing high-quality, culturally resonant content by leveraging local talents and thorough market analysis.