Issue Focus
Broadcast Channel Promotion Association Publishes '2024 Promotion Tasks for the Broadcast Channel Industry'
Summary
| Type | Regulations and Policies | Genre | Broadcasting |
|---|
Detail
The Korea Broadcast Channel Promotion Association (KBCPA), chaired by Baek Seung-il, unveiled its document titled '2024 Promotion Tasks for the Broadcast Channel (PP) Industry' on September 23. This publication outlines essential policy initiatives aimed at advancing the broadcast channel industry.
The association has pinpointed three primary policy objectives to enhance the paid broadcast market: modernizing outdated regulations, fostering a healthy paid broadcast ecosystem, and bolstering policies to promote the PP industry. The document elaborates on 12 specific policy tasks within these objectives, such as easing broadcast advertising regulations, rationalizing content scheduling, and improving copyright systems for broadcasting music.
Chairman Baek stressed the importance of continuous policy measures to propel growth for PP operators and boost the competitiveness of the broadcast media industry, particularly in light of the current stagnation in the paid broadcast market.
The association has pinpointed three primary policy objectives to enhance the paid broadcast market: modernizing outdated regulations, fostering a healthy paid broadcast ecosystem, and bolstering policies to promote the PP industry. The document elaborates on 12 specific policy tasks within these objectives, such as easing broadcast advertising regulations, rationalizing content scheduling, and improving copyright systems for broadcasting music.
Chairman Baek stressed the importance of continuous policy measures to propel growth for PP operators and boost the competitiveness of the broadcast media industry, particularly in light of the current stagnation in the paid broadcast market.
Source
연합뉴스 (Yonhap News Agency), '방송채널진흥협회, '방송채널산업 진흥 추진과제' 발간, 2024-09-23
