Issue Focus

K-Pop has seen remarkable growth on Spotify, with global streaming jumping by 362% since 2018 as reported by the platform. Southeast Asia witnessed the most significant increase of 423%, while the United States observed a 182% rise. The leading countries driving K-Pop streams include the U.S., Indonesia, the Philippines, and Japan.
Tracks like BTS Jimin's "Like Crazy" and BLACKPINK Lisa's "MONEY" have joined Spotify's prestigious 'Billion Club.' Jungkook's song "Seven" made history by achieving a billion streams in a record-breaking 108 days. Collaborations with global artists, such as TXT with Anitta and BLACKPINK’s Lisa with Rosalía, have further expanded K-Pop's international appeal.
Emerging groups like I’LL-IT and LE SSERAFIM are also making significant strides in streaming rankings. Spotify enhances K-Pop visibility with curated playlists and artist programs such as 'RADAR.' The group RIIZE, for instance, saw a 40% streaming boost since joining the program. Additionally, Spotify supports K-Pop's growth through events like the interactive 'Carat Station Seoul' with SEVENTEEN.