Issue Focus
Nigerian K-Drama 'My Sunshine' Blends Cultures, Gains Popularity
Summary
Type | Market Trends | Genre | Broadcasting |
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Detail
The Nigerian version of K-dramas, 'My Sunshine,' cleverly integrates Korean language and cultural elements, achieving significant viewership milestones. Helmed by renowned Nigerian rapper and producer JJC Skillz, with a script by actress Kemi Ikuseedun, the drama creatively uses Korean terms like "daebak" and "omo" interspersed with Yoruba and English. The plot follows familiar K-drama themes, focusing on a determined young woman from a modest background navigating life at an elite school while entangled in a passionate romance.
'My Sunshine' has captured the hearts of K-drama enthusiasts by paying cultural homage through its narrative style. The show successfully weaves Korean language and motifs into its storyline, showcasing features such as school bulletin boards with Korean text and original soundtracks reminiscent of K-drama staples. This unique collaboration of Nigerian filmmaking with Korean influences is viewed as an exciting cultural crossover, resonating with local viewers and expanding artistic dialogues.
Released on YouTube on October 6, 'My Sunshine' drew over 582,000 views within just eight days. This achievement underscores the global influence of Korean culture and highlights the innovative spirit of Nigerian creators, marking it as the first Nigerian film to prominently showcase Korean language. Local media have lauded the film's fresh approach, positioning it as a pioneering entertainment experience with international appeal.
'My Sunshine' has captured the hearts of K-drama enthusiasts by paying cultural homage through its narrative style. The show successfully weaves Korean language and motifs into its storyline, showcasing features such as school bulletin boards with Korean text and original soundtracks reminiscent of K-drama staples. This unique collaboration of Nigerian filmmaking with Korean influences is viewed as an exciting cultural crossover, resonating with local viewers and expanding artistic dialogues.
Released on YouTube on October 6, 'My Sunshine' drew over 582,000 views within just eight days. This achievement underscores the global influence of Korean culture and highlights the innovative spirit of Nigerian creators, marking it as the first Nigerian film to prominently showcase Korean language. Local media have lauded the film's fresh approach, positioning it as a pioneering entertainment experience with international appeal.
Source
연합뉴스 (Yonhap News Agency), '왜 한국어가 들리지?…나이지리아판 K 드라마 '마이 선샤인', 2024-10-15