Issue Focus

Kakao Entertainment has forged a strategic alliance with NetEase Music, China's premier music streaming service, to enrich the global distribution of K-pop. This partnership positions Kakao Entertainment to fortify its influence in the K-pop industry and expand its global network, ensuring a more dynamic presence on the international stage.
The collaboration aims to introduce a wide array of music genres and newly released tracks from artists to Chinese audiences, available simultaneously in Korea and on NetEase Music. Both companies will explore multiple business collaborations, focusing on comprehensive promotions connected to K-pop in the local Chinese market.
According to a spokesperson from Kakao Entertainment, the partnership is set to deepen the interaction between Chinese music fans and K-pop music and artists through a diverse range of content. Kakao Entertainment is keen on enhancing its global distribution prowess, aiming to spearhead the growth of K-pop's international network by working with global partners.