Issue Focus

One Store, a leading alternative app marketplace in Korea, has announced a strategic partnership with Digital Turbine, a global authority in mobile ecosystem expansion. As part of this alliance, revealed on the 31st, Digital Turbine will acquire One Store International, the branch coordinating One Store's international growth. This initiative is designed to empower app developers in extending the reach of their applications globally, transcending the limitations of traditional app platforms.
In February 2024, Digital Turbine further cemented this partnership by investing in One Store, Korea’s second-largest app store, with a focus on incorporating Digital Turbine's innovative user acquisition tools, including SingleTap, into the Korean market. This acquisition aims to significantly enhance One Store’s influence within major app markets across North America, Europe, and Latin America. Through Digital Turbine's extensive device network and SingleTap technology, developers can now offer users a more seamless app installation experience.
The partnership intends to go beyond conventional app store models, creating a more comprehensive and competitive ecosystem that delivers enhanced value to both developers and consumers. Both One Store and Digital Turbine are committed to establishing an open and equitable mobile ecosystem, paving the way for fresh opportunities for mobile operators and developers across the globe. The collaboration will leverage insights from Europe’s Digital Markets Act to explore and expand potential markets in the U.S. and Latin America.