Issue Focus

The Korean Mobile Game Association (KMGA), under the leadership of Chairman Hwang Seong-ik, recently signed a memorandum of understanding (MOU) with the Zhejiang Gaming Industry Association (ZGIA), chaired by Chen Bo, at the 2024 G-Star event. The agreement is geared towards propelling the gaming sectors in both South Korea and China, with pivotal backing from global game publisher Neorigin. Neorigin showcased its forthcoming titles, including "Apex Girls," and emphasized its pivotal role in merging Korean intellectual property with Chinese game development expertise.
Neorigin played a crucial role in facilitating the MOU, aiming to promote collaboration and synergy between the two associations through potential joint initiatives. Key figures from KMGA member organizations such as One Store, Latis Global Communications, AB180, and MetaM were present. ZGIA, recognized as a foremost non-profit gaming industry body in China, comprises leading Chinese corporations, providing services like dispute resolution and industry standardization.
In conjunction with the MOU, Neorigin and KMGA co-hosted the maiden "Korea-China Game Exchange Night," which drew around 300 representatives from the global gaming industry. This event highlighted Neorigin's dedication to global publishing and collaboration. Both associations consider the MOU as a promising foundation for boosting communication and partnership, anticipating that future joint efforts will deliver significant achievements.