Issue Focus
Global Short-Form Drama Platform 'Vigloo' Launches
Summary
| Type | Company News | Genre | Broadcasting |
|---|
Detail
Spoon Radio, known for its audio social platform, has announced the global launch of 'Vigloo,' a platform for short-form dramas of around two minutes. Vigloo offers a variety of original dramas, including romance, mystery thrillers, LGBTQ+, and variety shows.
With the rise of short-form content, Vigloo aims to capture global audiences with its fast-paced storytelling. According to iMedia Research, the Chinese short-form drama market was valued at 6.98 trillion KRW in 2023. Data from Sensor Tower indicates that from September 2023 to February 2024, the global market for short-form dramas saw a 280% increase in in-app purchases and a 220% rise in downloads, totaling nearly 55 million cumulative downloads and 170 million USD in in-app purchase revenue.
Reflecting this trend, Spoon Radio plans to leverage the global K-drama wave by offering high-quality, exclusive K-drama short-form content through Vigloo. The platform supports seven languages, including Korean, English, Japanese, and Chinese, ensuring seamless viewing experiences worldwide. At launch, Vigloo features around 50 original K-drama short-form contents, with plans to release up to 100 high-quality titles by the end of the year. All programs are free to watch for the first five episodes, allowing viewers to sample and binge-watch their favorites.
With the rise of short-form content, Vigloo aims to capture global audiences with its fast-paced storytelling. According to iMedia Research, the Chinese short-form drama market was valued at 6.98 trillion KRW in 2023. Data from Sensor Tower indicates that from September 2023 to February 2024, the global market for short-form dramas saw a 280% increase in in-app purchases and a 220% rise in downloads, totaling nearly 55 million cumulative downloads and 170 million USD in in-app purchase revenue.
Reflecting this trend, Spoon Radio plans to leverage the global K-drama wave by offering high-quality, exclusive K-drama short-form content through Vigloo. The platform supports seven languages, including Korean, English, Japanese, and Chinese, ensuring seamless viewing experiences worldwide. At launch, Vigloo features around 50 original K-drama short-form contents, with plans to release up to 100 high-quality titles by the end of the year. All programs are free to watch for the first five episodes, allowing viewers to sample and binge-watch their favorites.
Source
지디넷코리아 (ZDNet Korea), '스푼라디오, 숏폼 드라마 플랫폼 '비글루' 출시, 2024-07-01
