Issue Focus
Baseball Variety Shows on the Rise Amid Professional Baseball's Popularity
Summary
| Type | Market Trends | Genre | Broadcasting |
|---|
Detail
Baseball-themed variety shows are experiencing a golden age with programs like 'A Clean Sweep', 'Real Fan Zone', and 'Baseball Representatives: League of Enthusiasts'. According to Good Data Corporation, 'The Strongest Baseball', which follows retired players forming a team, topped the non-drama category in weekly buzz surveys five times in the first half of the year. Directed by Jang Si-won, the show has seen rising viewership ratings over its three seasons.
In contrast, 'Real Fan Zone' and 'Baseball Representatives' spotlight passionate fans. 'Real Fan Zone', aired from April to June, featured celebrities who are fans of the Hanwha Eagles cheering on their team. 'Baseball Representatives', an original Tving content, will debut with fans of the ten professional baseball teams debating various topics.
The increasing production of baseball variety shows has naturally led to more former professional players entering broadcasting. 'A Clean Sweep' includes stars like Park Yong-taek and Lee Dae-ho, with legendary coach Kim Sung-keun. 'Real Fan Zone' and 'Baseball Representatives' also feature former players as regular cast members. This trend aligns with the unprecedented excitement of the current professional baseball season, which has led to record-breaking attendance and could surpass 10 million spectators for the first time.
In contrast, 'Real Fan Zone' and 'Baseball Representatives' spotlight passionate fans. 'Real Fan Zone', aired from April to June, featured celebrities who are fans of the Hanwha Eagles cheering on their team. 'Baseball Representatives', an original Tving content, will debut with fans of the ten professional baseball teams debating various topics.
The increasing production of baseball variety shows has naturally led to more former professional players entering broadcasting. 'A Clean Sweep' includes stars like Park Yong-taek and Lee Dae-ho, with legendary coach Kim Sung-keun. 'Real Fan Zone' and 'Baseball Representatives' also feature former players as regular cast members. This trend aligns with the unprecedented excitement of the current professional baseball season, which has led to record-breaking attendance and could surpass 10 million spectators for the first time.
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