Issue Focus

WEBTOON Introduces 5 Minute “Video Episodes” on Its English Service

WEBTOON has launched five-minute “Video Episodes” on its English language service ; together with

the September rollout of  “Cuts" in Korean, it signals a two-track push toward official video

adaptation and short-form engagement.

♦  Service Overview (What) 

     • Launch :  Applied to the English service (WEBTOON) on August 18 (local time).

     • Format : Vertical-scroll webtoons presented as ~5-minute videos by adding dynamic panel motion,

       immersive sound effects, BGM(background music), and voice acting.

     • User choice : Viewers can select Video Episodes or the traditional scroll view.

♦  Coverage & Content (Where/Which)

     • Initial scope : 14 English Originals at launch.

     • Expansion : The number of titles and episodes available as Video Episodes will gradually expand.

♦  Access Policy (Free Tier)

     • Availability : Up to 20 episodes per series are free to watch at launch.

♦  App Revamp & Discovery

     • Global app revamp : Added a “New & Hot” tab that provides key scenes as short-form trailers for

       discovery.

     • Korea tie-in : “Cuts", a short-form animation UGC service, will be introduced in September on the

       Korean app.

♦  Performance Indicators

     • MAU : According to WEBTOON Entertainment’s Q2 earnings report cited in the article, English-service

       app MAU rose 19% year-over-year in Q2, following the service reorganization.

       (including the New & Hot tab).

♦  Outlook

     • Rollout plan : Beta operation on the English service first, with expansion to other language services

       under consideration, per company comment.

Source

MAEIL BUSINESS NEWSPAPER. (2025. 8. 19)

https://www.mk.co.kr/en/it/11397055