Issue Focus

Gojo on Your Card : Anime Fans Turn Daily Items into Collectibles

This article shows how anime IP is expanding beyond media into lifestyle goods, turning fandom into

everyday collectibles. For Korean companies, this signals strong opportunities to monetize IP through

premium accessories targeting global anime fanbases.

♦  Jujutsu Kaisen x Ghosty Premium Collaboration

     • Premium card cover brand Ghosty launched a “Jujutsu Kaisen Edition” with 24 collectible designs

     • Features main characters like Gojo Satoru, Geto Suguru, Itadori Yuji, Fushiguro Megumi, Nobara

       Kugisaki, and Sukuna

♦  Customizable Fan-Centric Design

     • Fans can customize covers with characters, famous battle scenes, and text for personal expression

     • Options include three IC-chip sizes (Small, Large, Without Chip) for practical use across different card

       types

♦  Limited Edition Strategy & High Demand

     • Plans for series-specific limited editions and seasonal designs to fuel repeat purchases

     • High demand confirmed: Jujutsu Kaisen was the most requested IP by Ghosty customers

♦  Anime Collectibles Go Mainstream

     • Sold both online (Ghosty website) and offline (Seongsu showroom) to reach broad fan bases

     • Marks anime collectibles’ evolution from niche fandom into premium lifestyle accessories

Source

Economist Korea. (2025. 8. 19)

https://economist.co.kr/article/view/ecn202508190071 (Korean version only)