Issue Focus

Seoul in Ruins : NCSOFT’s Cinder City Aims to Conquer Global Gaming

This article highlights NCSOFT’s rebranding of its highly anticipated project LLL into Cinder

City, signaling a clear push toward global appeal with cutting-edge Unreal Engine 5 graphics and

a Seoul-inspired dystopian world. This serves as an important reference for buyers tracking Korea’s

expansion in premium console/PC gaming IP.

♦  Official Title & Brand Identity Launch

     • NCSOFT’s subsidiary Bigfire Games confirmed the official title Cinder City for its upcoming MMO tactical

       shooter, previously known as LLL

     • The new brand website and social media channels were unveiled alongside the updated BI

       (Brand Identity), marking the start of global positioning efforts

♦  Next-Gen Technical Features

     • Built with Unreal Engine 5, the game emphasizes seamless open-world gameplay and highly detailed,

       dynamic visuals

     • The narrative blends 23rd-century futuristic tech with 21st-century reality, offering an alternate-history

       sci-fi world

♦  Seoul as Post-Apocalyptic Battleground

     • Maps are modeled after real Seoul districts such as Samseong-dong and Nonhyeon-dong, reimagined

       as a “ruined future city”

     • The setting aims to appeal globally by transforming Korean urban identity into a universal

       post-apocalyptic narrative

♦  Global Launch Strategy

     • Bigfire Games CEO Jae-hyun Bae stated the name reflects humanity’s symbolizes resilience and

       recovery in a post-apocalyptic cityscape.

     • The game targets a 2026 global launch on PC and consoles, aiming to capture both shooter fans and

       MMO communities worldwide

Source

ChosunBiz. (2025. 8. 18)

https://biz.chosun.com/en/en-it/2025/08/18/KO46MYUQNFDBJOQ6FOG33HDSYI/