Issue Focus

Global Launch of “GODDESS ORDER” Highlights Strategic Korean Game Export Model

Developed by PixelTribe and published by Kakao Games, GODDESS ORDER is a representative example

of a Korean game designed from the outset for global distribution. It demonstrates Korea’s strategic

planning and execution capabilities in game content exports.

Kakao Games has announced the global release of its new mobile action RPG, GODDESS ORDER, scheduled

for September 24. Featuring 2D pixel graphics and a side-scrolling battle system, the game offers

a mobile-optimized experience with support for six languages, including Korean and Japanese voice acting

to enhance immersion. Pre-registration campaigns with in-game rewards are now open fordomestic and

international players, while feedback from soft launches in Canada, Singapore, and Australia has been used

to fine-tune the gameplay.

Additionally, the company is recruiting global creator partners to expand overseas marketing channels.

♦  Strategic Content Localization from the Start

     GODDESS ORDER showcases a development model where global distribution is not an afterthought

     but a core part of early planning. Multilingual support and overseas soft launches reflect a proactive

     approach to international market readiness.

♦  Universal Design with Retro Appeal

     The game’s 2D pixel graphics and tag-based combat system demonstrate how Korea is leveraging

     universally familiar formats to appeal across regions, lowering entry barriers and broadening its global

     player base.

♦  Global Outreach via Influencer Ecosystem

     By recruiting global content creators as marketing partners, Kakao Games is expanding its reach beyond

     traditional advertising, signaling a shift toward community-driven brand engagement in the Korean game

     export model.

Source

KyunghyangGames. (2025. 8. 29)

https://www.khgames.co.kr/news/articleView.html?idxno=243642