Issue Focus

New Broadcast “Shopping Code” Hosted by Han Chae-young

Actress Han Chae-young curates trendy fashion and beauty items in a newly launched interactive

broadcast format—an exemplary case highlighting the convergence of broadcast and commerce

content.

♦  Broadcast & Official Information

     • Home & Shopping launched a new TV program titled “Han Chae-young’s Shopping Code”,

       in collaboration with actress Han Chae-young.

     • The first episode aired on September 2, 2025, at 7:35 PM, under the theme “Premium Luxury

       Collection”.

♦  Content Structure & Unique Features

     • Han Chae-young personally selects and introduces fashion, beauty, and inner beauty items, showcasing

       her own taste and lifestyle.

     • The program emphasizes real-time viewer interaction and storytelling, moving beyond conventional

       product-focused broadcasts to deliver an emotionally engaging experience.

     • The concept of “shopping cart index” reflects an expectation for higher consumer engagement and

       purchase conversion.

♦  Strategic Intent & Anticipated Impact

     • By featuring Han Chae-young, the show offers viewers an intimate look into her fashion philosophy and

       daily life.

     • According to Home & Shopping officials, the program aims to differentiate customer communication by

       combining sincere storytelling and stylish presentation, thereby enhancing viewer loyalty and sales

       synergy.

Source

MAEIL BUSINESS NEWSPAPER. (2025. 9. 1)

https://www.mk.co.kr/en/business/11407617