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Rosé Breaks the Glass Ceiling: First K-Pop “Song of the Year” Victory

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Rosé Breaks the Glass Ceiling: First K-Pop “Song of the Year” Victory
Type	Other	Genre	Music

Rosé Breaks the Glass Ceiling : First K-Pop “Song of the Year” Victory

This article signals a milestone moment: Rosé's collaboration with Bruno Mars, APT., marks the first

time a K-pop artist has won “Song of the Year” at the MTV VMAs: highlighting K-pop’s deeper

integration into the U.S. mainstream music scene and proving its ability to drive global pop culture

narratives.

♦ Historic K-Pop Breakthrough at VMAs

• Rosé became the first K-pop artist to win Song of the Year at the MTV Video Music Awards with APT.,

her collaboration with Bruno Mars

• Inspired by a Korean drinking game, the song peaked at No.3 on Billboard's Hot 100 and charted for

45 weeks, demonstrating cross-cultural appeal

♦ Blackpink Dominates Award Night

• Blackpink won Best Group, with Rosé taking home two awards total-cementing the group’s U.S.

mainstream status

• Lisa scored Best K-pop for her collaboration Born Again with Doja Cat and Ray, proving individual

member success beyond group identity

♦ K-Content Universe Expands Beyond Music

• Netflix animation K-pop Demon Hunters (KDH) made an appearance, with voice actors for in-story

group HUNTR/X presenting an award

• HYBE’s multinational girl group Katseye won Push Performance of the Year withTouch,

reinforcing K-pop’s next-generation pipeline into global stages

♦ Cultural Ambassador Status Confirmed

• Rosé was named to TIME’s “100 Most Influential People of 2025,” underlining her dual recognition as

music icon and cultural ambassador

• The wins confirm K-pop is no longer a guest genre at U.S. award shows but a recognized force within

global pop music

Source

Dong-A Ilbo. (2025. 9. 9)

Source

Dong-A Ilbo