Issue Focus

AI Horror Redefined: Krafton’s ReLU Games Launches MIMESIS Early Access on October 27

This article showcases how Korean studios are leveraging AI-driven gameplay and communityled localization to capture global audiences—an approach that signals new opportunities for Kcontent to differentiate in the highly competitive indie/AAA crossover gaming market.

♦  Strong Steam Next Fest Performance

      • Krafton’s ReLU Games confirmed Early Access launch for MIMESIS on October 27, unveiling new launch

          trailer alongside announcement

      • Game ranked 4th among most-played demos at June Steam Next Fest, gaining significant attention

          from global gamers

♦  AI-Driven Psychological Horror Gameplay

      • Players face MIMESIS AI that mimics player voices and behaviors, creating psychological warfare where

          trust becomes the biggest trap

      • Early Access version adds new maps, monsters, and resources (scrap) for expanded cooperative

          survival gameplay

♦  Community-Led Localization Challenge

      • Final Closed Beta (Oct 10-13) serves as final stability check before launch, with applications opening

         via Discord and Steam

      • “Community Localization Challenge” runs through Oct 14, inviting players to correct mistranslations

         and improve cultural context beyond simple LQA

♦  Cooperative Trust as Core Mechanic

      • ReLU Games emphasizes moments when trust among friends becomes the ultimate trap during cooperative play

      • Early Access strategy aims to engage global gamers directly, building international community through

         participatory development approach

Source

ZDNet Korea. (2025. 9. 29)

https://zdnet.co.kr/view/?no=20250929103135 (Korean version only)