Issue Focus

500% Sales Surge: How LF’s AI Revolution Transformed Fashion Marketing

This article showcases how LF leverages AI across branding, e-commerce, and customer personalization,

providing a benchmark for Korean fashion companies seeking global competitiveness through digital transformation.

♦  AI Storytelling Drives Massive Sales

      • LF’s flagship brand Hazzys launched the “Rowing Club Campaign” with an AIgenerated short film 

          inspired by Cambridge University’s rowing heritage

      • The video hit 1.28M views with 3,000+ shares, boosting sales dramatically: the featured “Big Puppy

         Graphic Polo” soared 500%

♦  Global Buyer Engagement Through AI Visuals

      • At the Hazzys 2026 S/S global order show, AI-driven videos and virtual runway presentations effectively

          conveyed brand storytelling to international buyers

      • This generated positive reactions from overseas buyers, strengthening LF’s global market positioning and brand appeal

♦  AI-Powered Content Production

      • Contemporary men’s brand Allegri has used AI since 2023 F/W to create model images, outfit cuts, and

          architectural visuals aligned with each collection’s concept

      • Enabled rapid production of high-quality creative content, cutting both costs and production timelines significantly

♦  E-Commerce Automation & Personalized Styling

      • On LF Mall, AI automates product descriptions, promotions, and design assets, improving production

          speed by 10x over manual processes

      • New AI styling recommendation system uses 230,000 manually curated outfit data points and seasonal

          trends for personalized recommendations

Source

Shinailbo. (2025. 9. 5)

https://www.shinailbo.co.kr/news/articleView.html?idxno=2110832 (Korean version only)