Issue Focus

NMIXX Finds Mix Pop Golden Ratio : Blue Valentine Tops Charts After 3 Years

This article highlights JYP’s successful recalibration of NMIXX’s “mix pop” sound into a more mainstream

appeal—signaling how experimental K-pop concepts can evolve into commercially viable global pop

formats through musical balance and emotional storytelling.

♦  First No.1 After 3 Years 8 Months

      • NMIXX achieved first-ever No.1 on Melon Top 100 with Blue Valentine on Oct 20, while debut album

          sold 645,000 copies in first week

      • Group maintains identity while adopting more accessible composition, blending synth sounds, guitar riffs,

          and boom-bap rhythms narrating emotional conflict

♦  Natural Flow Replaces Abrupt Genre Shifts

      • Unlike debut track “O.O” and “DASH” mixing drastically different genres, Blue Valentine uses tempo

          variation for smoother, natural progression

      • JYP explains previous tracks focused on genre changes while new song creates mix pop atmosphere

          through pre-chorus tempo shifts and natural buildup

♦  Success Factors: Melody, Lyrics, Season

      • JYP attributes success to catchy chorus, natural mix pop, season-appropriate mood, and universally

          relatable theme of love's ambivalence

      • Music critic Min-jae Jung notes “while early mix pop had character, it felt unfamiliar; finding

          compromise took time, but this song blends very smoothly”

♦  First World Tour Launches Next Month

      • NMIXX will hold debut world tour at Inspire Arena in Incheon on Nov 29-30, building on chart-topping momentum

      • Members express gratitude to fans remembering supportive comments saying NMIXX boom is coming

          and vow to proudly represent fandom

Source

Yonhap News Agency. (2025.10.22)

https://www.yna.co.kr/view/AKR20251022080600005 (Korean version only)

JTBC (Daum). (2025.10.23)

https://v.daum.net/v/20251023113852072 (For reference)