Issue Focus

Pinkfong Unveils Next-Gen IP KikiPuppup with Japanese Broadcaster TBS

This collaboration marks a major step in Pinkfong’s global IP evolution—from YouTube phenomenon

to cross-border content creator—showing how Korean children’s media can expand into Japan’s

mainstream broadcast market through co-production models

♦  Korea-Japan Strategic Partnership Launch

      • The Pinkfong Company partnered with Japan’s terrestrial broadcaster TBS to jointly develop next-gen

          IP “KikiPuppup”

      • Follows Pinkfong, Baby Shark, and Bebefinn as latest IP, marking notable collaboration between

          leading Korean and Japanese content companies

♦  Edutainment Teaching Empathy Skills

      • Features proud cat Kiki, optimistic dog Pupo, and mischievous Vex in episodes helping children

          naturally learn to understand and empathize with emotions

      • Blends approximately 3-minute slapstick comedy with nursery rhymes as “learn through laughter”

          series pursuing both educational and entertainment value

♦  Multilingual Global OTT Strategy

      • Produced in Korean, Japanese, and English targeting global OTT platforms beyond traditional broadcasting

      • Premieres worldwide on YouTube October 31, followed by Japan TBS TV broadcast in 2026

♦  IP Expansion Across Multiple Sectors

      • Starting with YouTube release, Pinkfong Company plans diversifying related IP business into toys,

          publishing, music, and live performances

      • Company established local Japanese subsidiary and signed strategic TBS partnership in April for

          comprehensive IP development

Source

Yonhap News Agency. (2025. 10. 30)

https://www.yna.co.kr/view/AKR20251030049200005