Issue Focus

Half-Length Revolution: Korean Fashion Platforms Redefine Winter Outerwear Trends

This article highlights how Korean fashion platforms like Musinsa, Zigzag, and W Concept are 

reshaping the winter outerwear market with mid-length (half) coats and jackets—signaling a key 

consumer shift toward practical yet stylish silhouettes that balance warmth, comfort, and

bodyconscious design.

♦  “Half” Replaces Long and Crop Dichotomy

      • 2025 winter trend shifts from long vs. crop division to mid-length “half” silhouettes as new dominant category

      • Major platforms Musinsa, Zigzag, and W Concept intensified marketing around half-length outerwear,

          launching full-scale “winter outerwear war”

♦  Musinsa Standard Rides Half-Length Wave

      • During “25 FW Super Sale” (Oct 24-30), transactions jumped 2.3x year-on-year with outerwear sales

          surging 6x, coat category growing 3x

      • Approximately 830,000 visitors flocked to 29 offline stores with open-run crowds, driven by demand for

          affordable winter products in sudden cold

♦  Zigzag Leads Market with 213% Growth

      • Half-length outerwear sales surged up to 213% YoY (Oct 16-29), with half coats tripling and half

          padding/mouton jackets doubling

      • Viral “half coat + shorts + long boots” styling drove shorts sales up 859%, buckle boots 443%, and

          folding boots 221%

♦  W Concept Extends into Lifestyle Category

      • Cold-weather product sales jumped 50% in one month (Oct 9-Nov 5), with thermal apparel and heating

          goods up 350% YoY

      • Wool-cashmere blends and duck/goose down products led fashion sales, while heated mats, heaters,

          and hand warmers showed winter prep lifestyle expansion

Source

Digital Daily. (2025.11.08)

https://www.ddaily.co.kr/page/view/2025110810242828856