Issue Focus

MAMA Returns to Hong Kong : K-pop Meets Animation in “K-Demon Hunters” Stage

The 2025 MAMA Awards return to Hong Kong signals a renewed outreach to Greater China’s 
fanbase—

paired with a cross-media showcase where the hit animation K-pop Demon Hunters merges with live K-pop acts.

It highlights K-content’s expanding transmedia power and Asia-wide market appeal.

♦  MAMA’s Symbolic Return After Seven Years

      • 2025 MAMA Awards will be held Nov 28-29 at Hong Kong’s new Kai Tak Stadium, first event there since 2018

          three-region co-hosting

      • CJ ENM returns to Hong Kong for Mnet’s 30th anniversary, citing city as most frequent MAMA host and

          accessible location for global K-pop fandom

♦  “Hear My Roar, Uh-Heung” Celebrates Korean Joy

      • Year’s concept centers on Heung—Korean energy of joy—with diverse stages showcasing uniquely

          Korean celebratory spirit

      • Bo-gum Park and Hye-soo Kim host parts 1 and 2, performing with dance team Beomjeob and Stray Kids Felix,

          while Michelle Yeoh appears as presenter

♦  Netflix Animation Becomes Live Battle Stage

      • Global Netflix hit “K-pop Demon Hunters” recreated as K-pop artists portray instory groups “Saja Boys” and “Huntrix”

      • PD explains stage will recreate century’s battle over Honmun, crossing boundaries between animation

          and reality with undisclosed idol participants

♦  Multi-Generational K-pop Lineup Unveiled

      • Over 20 acts including G-Dragon, aespa, IVE, Stray Kids, NCT Wish, TXT with collaborative stages from

          BOYNEXTDOOR, CRAVITY, Treasure members

      • Stray Kids premiere unreleased track, Super Junior celebrates 20th anniversary, Alpha Drive One

          debuts from Boys 2 Planet

Source

Yonhap News Agency. (2025. 11. 11)

https://www.yna.co.kr/view/AKR20251111087400005