Issue Focus

AI Meets K-POP: Virtual Idol “Eternity” Turns Skepticism into Success

This article shows how AI-powered virtual idols like Eternity are redefining fandom and sustainability in K-POP —

proving that hybrid digital idols blending human emotion with technology can build genuine fan

engagement and long-term IP value.

♦  From Experiment to Multi-Platform Success

      • Eternity developed by Pulse9 using “DeepReal AI” platform debuted March 2021 with “I’m Real,”

          expanding from SNS to web dramas and brand work

      • September 2024 “Sunglasses at Night” hit 1 million YouTube views in one week, following 2023 web drama role

          and 2024 film festival ambassador work

♦  Human Touch Behind AI Creates Authenticity

      • Unlike fully 3D digital humans like Krafton’s Ana and Winnie that ceased activities, semi-AI idols

          incorporate human actors creating emotional connection

      • Fans describe “There’s a human behind the AI,” with avatars movements and expressions making them

          feel like real performers

♦  Lower Production Costs Enable Continuous Content

      • Full 3D digital humans require ultra-precise modeling of skin, eyes, teeth demanding heavy resources

          and long production time

      • AI compositing with motion capture and Unreal Engine enables real-time content once appearance is built,

          supporting continuous fan interaction

♦  Massive Market Growth Trajectory Ahead

      • Global virtual human market projected growing from USD 43.3 billion (2023) to USD 1.83 trillion (2033) per

          Allied Market Research

      • Technology evolution positions virtual idols as established pillar of K-POP industryrather than passing trend

Source

The Korea Herald (Business). (2025. 11. 11)

https://biz.heraldcorp.com/article/10613896