Issue Focus

G-STAR 2025: Korea’s Flagship Game Show Showcases Immersive IP

This article captures how Korea’s largest game exhibition continues to function as a premier global

launchpad for new IP, immersive showcases, and international business matchmaking— offering

critical insight for global buyers seeking emerging partners and licensed content opportunities in

Asia's most vibrant gaming market.

♦  Strong Visitor Engagement Despite Scale Reduction

      • G-STAR 2025 held Nov 13-16 at Busan BEXCO drew 202,000 visitors over four days with 3,269 booths

          across B2C and B2B halls

      • Numbers slightly decreased from 2024’s 215,000 visitors and 3,359 booths, with organizers prioritizing

          safety and crowd flow management

♦  Major Publishers Unveil Five-Title Lineup and Immersive Experiences

      • Main sponsor NCSoft revealed five new titles: AION 2, Cinder City, Horizon Steel Frontiers,

          Limit Zero Breakers, Time Takers

      • Massive dome-shaped panorama theater “NC Cinema” provided overwhelming immersive experience

          with new trailers beyond game demos

♦  Global Studios and Character-Based Experiences

      • Google Korea featured “CookieRun: Oven Smash” PC demo with 2025 LoL World Championship winner

          Keria at on-site influencer events

      • Netmarble showcased Project Evilbane, Solo Leveling: KARMA, Seven Deadly Sins: Origin, Webzen

         offered theme-park style “Webzen Friends” event zone

♦  B2B Hall Drives Partnership Opportunities

      • B2B hall operated three days (Nov 13-15) with expanded networking lounge surrounded by small

          booths enabling equal business consultation opportunities

      • 2,190 paid buyers visited, with global developers including Bandai Namco, Blizzard, Sega/Atlus,

          Warhorse Studios participating in Hall 2 B2C

Source

Yonhap News Agency. (2025.11.16)

https://www.yna.co.kr/view/AKR20251116046300017