Issue Focus

From Panels to Products: Naver Webtoon Supercharges IP Commerce With “PangPang Week”

This article shows how Naver Webtoon is evolving from a content platform into a full-scale IP

commerce powerhouse—offering global buyers a blueprint for turning digital storytelling fandom

into high-margin merchandise revenue.

♦  Seven-Day Sequential Product Launch Strategy

      • Naver Webtoon runs “Webtoon Friends PangPang Week” Nov 17-23 at official merchandise store with

          daily new goods and print edition releases

      • Daily Launch Project features 95 new SKUs organized by daily themes: Calendar Day, Tears in Withered Flower,

          MagSafe wallets and etc.

♦  Multi-Tiered Pricing and Limited-Edition Strategy

      • 99 PangPang Special Prices offer about 100 products at uniform 990/9,900/19,900 KRW,

          themed discount zones provide items with up to 87% off

      • Daily pre-order items include limited-quantity acrylic calendars with October popup hit “Maru is a Puppy”

          3-piece set returning at 30% discount

♦  Incentive Structure Drives Purchase Volume

      • Daily 11 AM limited 10% discount coupons, tiered rewards: coffee coupons for 50,000 KRW+ purchases,

          coffee plus cookie gift cards for 100,000 KRW+

      • Participating creators including Mojo (Maru is a Puppy), Jakka (Parenting Diary), share celebratory

          messages via Webtoon Artist Home and personal SNS

♦  Strategic IP Commerce Ecosystem Expansion

      • Kyung-bo Nam, Naver Webtoon IP Business Leader, positions event as platform showcasing diverse

          webtoon-based products in single venue

      • Initiative emphasizes continued creator collaboration expanding opportunities for fans to enjoy

          webtoon IP through various formats beyond digital reading

Source

Chosun Biz. (2025.11.17)

https://biz.chosun.com/it-science/ict/2025/11/17/JSVX5WMYJRDBZFTQLKMKRKBOEA