Issue Focus

Lezhin Launches Webtoon Character Idol Group “SPAKLZ”

This article shows how Korean webtoon IP is evolving into global, revenue-generating music and

character franchises—highlighting a new model that overseas buyers can benchmark for crossmedia

commercialization.

♦  14 Webtoon Characters Form Project Group

      • Lezhin Entertainment debuts “SPAKLZ” on Nov 25, gathering characters from 14 popular webtoons

      • Group assembles characters from different works like music audition programs create project groups from various teams

♦  Real Idol Rollout Strategy with Global Distribution

      • Sequential reveals include member profiles, teaser images, music highlights mimicking actual idol debuts

      • Pre-release music video drops Nov 25 with debut single COMET, season’s greetings packages with CDs

          sold simultaneously in Korea, Taiwan, Japan

♦  Reversing Traditional Webtoon-Music Integration

      • Unlike past cases using webtoons to expand real idols’ universes, SPAKLZ positions webtoon characters as idols themselves

      • Follows rising fictional idol fandoms: Testa (Debut or Die) hosts birthday cafes, while virtual idols PLAVE

          and Isegye Idol chart music and hold concerts

♦  First Combined Season’s Greetings and Music Project

      • Lezhin official states “SPAKLZ is first project combining Lezhin webtoon IP season’s greetings with music”

      • Company frames initiative as “attempt expanding boundary between imagination and reality” through

          character-driven music engagement

Source

Yonhap News Agency. (2025. 11. 22)

https://www.yna.co.kr/view/AKR20251122030500005?section=entertainment/all