Issue Focus

Resurrecting Legacy with Ethics: AI-Powered Hae-chul Shin Returns

This article showcases how a legacy K-music IP is being reinterpreted through AI while preserving

ethical boundaries—offering a compelling case study for AI-driven content renewal and music-IP revitalization.

♦  AI Reimagines an Iconic Korean Late-Night Radio Program

      • NEXT United will launch “Ghoststation: the Next” on YouTube on December 14, reinterpreting Hae-chul Shin's

          legendary radio show using AI voice

      • The company manages Shin’s IP and positions this project not as a digital revival but as a new platform

          continuing his creative legacy

♦  Ethical AI Persona Represents Philosophy, Not the Person

      • The AI-generated Hae-chul Shin opens each episode clarifying it is not the artist himself but a continuation

          of his questions, ideas, and worldview

      • Producers designed the AI persona to generate new conversations infused with his philosophical foundation

♦  Supporting Emerging Musicians and Sustaining Indie Music Ecosystems

      • The program will introduce emerging artists who struggle for visibility in mainstream channels and

          offer support programs

      • This approach reinforces Ghoststation’s brand identity as a cultural platform for alternative music,

          extending Shin's mission of nurturing new talent

♦  Strengthened Governance for Ethical AI and IP Use

      • Producers developed ethical guidelines to prevent over-interpretation throughout the AI-generated content

      • Collaboration with SBS ensures proper IP handling and brand continuity across platforms while

          maintaining the show’s cultural integrity

Source

Yonhap News Agency. (2025.12.1)

https://www.yna.co.kr/view/AKR20251201083700005