Issue Focus

Stray Kids’ Eighth No.1: Rewriting K-Pop’s Billboard Playbook

This achievement highlights the rising global commercial power of K-pop IP—showing how consistent sound identity,

strong album sales strategy, and global touring translate into chart dominance.

♦  Unprecedented Billboard 200 Milestone

      • Stray Kids’ ‘DO IT’ debuted at No.1 on the Billboard 200, marking their eighth consecutive No.1 album

           —the longest streak ever for a K-pop act

      • Starting with ODDINARY(2022), all eight albums debuted at No.1, a feat unmatched by any group in

          Billboard history, including U.S. artists

♦  Record-Breaking Sales Power

      • ‘DO IT’ recorded 295,000 album units with 286,000 in pure sales, topping Billboard's Top Album Sales chart for the week

      • Billboard noted it earned the 7th-largest first-week units and 4th-largest pure sales among 2024 releases,

          showcasing their physical sales strategy

♦  Distinctive Creative Identity Drives Global Appeal

      • The album features 5 tracks including double titles ‘Do It’ and ‘DIVINE,’ fully produced by in-house team 3RACHA

      • ‘DIVINE’ integrates Korean traditional aesthetics, reinforcing their signature blend of intense rap/beat

          styles with uniquely Korean motifs

♦  Global Touring Strengthens Fan Engagement

      • Their largest world tour ‘domiATE’ spanned 56 shows across 35 regions in 2024, followed by an encore

          stadium concert in Incheon

      • This global footprint solidified their international fandom base, supporting high album sales and

          sustained chart performance

Source

Yonhap News Agency. (2025. 12. 1)

https://www.yna.co.kr/view/AKR20251130020551005