Issue Focus

Rosé Beats Swift and Drake: K-Pop Rewrites Streaming Hierarchy

This piece underscores how Korean artists—both soloists and soundtrack creators—are now

outperforming global pop heavyweights on major streaming platforms, signaling strong export

potential for K-pop IP, OSTs, and cross-media projects.

♦  Rosé’s ‘APT.’ Sweeps Four Apple Music 2025 Charts

      • ‘APT.’ ranked #1 on Top 100: Global, Top 100: Shazam, Top 100: Radio (Global), and Top 100: Lyrical

          Standouts simultaneously

      • Apple Music noted the achievement stood out even amid releases from Bad Bunny, Taylor Swift,

          Morgan Wallen, and Drake this year

♦  Netflix’s ‘K-Pop Demon Hunters’ OST Also Breaks Through

      • OST track ‘Golden’ placed #15 on Top 100: Global and #4 on both Lyrical Standouts and Sing charts this year

      • Backed by global hitmakers EJAE, Mark Sonnenblick, and Teddy, it held #1 on Today’s Top 100 for

          70 consecutive days—the longest streak of 2025

♦  Korean Listeners Show Distinct Local Taste Profiles

      • On Apple Music Korea’s Top 100, aespa’s ‘Whiplash’ and WOODZ’s ‘Drowning’ topped #1 and #2, with

          Rosé’s tracks at #3 and #4

      • Shazam Korea’s most searched artists were DAY6 (#1), G-Dragon (#2), and Bruno Mars (#3); most

          searched track was WOODZ’s ‘Drowning’

♦  Apple Music Expands Data Tools for Fan & Market Insight

      • Launch of Replay ‘25 gives listeners personalized analytics on top songs, genres, artists, and listening

          trends throughout the year

      • Year-end charts and Replay ‘25 provide valuable data points for understanding global consumption

          patterns of K-content IP across markets

Source

Yonhap News Agency. (2025.12.03)

https://www.yna.co.kr/view/AKR20251203075500005